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门窗企业成功转型并非易事 找准定位是关键
作者:admin 发布于:2018-11-17 10:58

近年来,门窗市场竞争愈演愈烈,在当下同质化严重、企业为了盈利而恶性竞争的趋势下,转型升级成了门窗企业持续发展的首要任务。然而成功转型并非易事,找准定位是关键。门窗企业除了要正视自身情况,同时还要着眼于行业,吃透大环境,从而找准定位,才能有助于成功转型。
 
In recent years, the market competition of doors and windows has become increasingly fierce. Under the current trend of serious homogenization and malignant competition for profit, transformation and upgrading have become the primary task for the sustainable development of doors and windows enterprises. However, successful transformation is not easy, and finding the right location is the key. Door and window enterprises should not only face up to their own situation, but also focus on the industry, understand the environment thoroughly, so as to find a correct position, which can contribute to the successful transformation.
 
 
 
结合自身实力 逐步打开变革新局面
 
Gradually changing the new situation with its own strength
 
 
 
不管是大型企业还是中小型企业,想要突破自身局限,通过改而变,变而进,进而优的方式使企业跨上新的台阶,无非是通过以下几种方式:
 
Whether large enterprises or small and medium-sized enterprises want to break through their own limitations by changing, changing and advancing, so as to make enterprises step up to a new level through the following ways:
 
 
 
一、探索新的商业运营模式,整合优化企业资源。比如,互联网时代的飞速发展带来的电商之势风起云涌,门窗企业销售渠道迎来新的转机。
 
First, explore new business operation mode and integrate and optimize enterprise resources. For example, with the rapid development of the Internet era, the trend of e-commerce is surging, and the sales channels of door and window enterprises are facing a new turning point.
 
 
 
二、在原先的门窗产品单元进行延伸,改变企业产品架构,往多元化行业方向发展,以此扩大市场份额。
 
Second, extend the original product units of doors and windows, change the product structure of enterprises, and develop in the direction of diversified industries, so as to expand market share.
 
 
 
三、发展新技术,开发新功能门窗产品。
 
Three, develop new technologies and develop new functional doors and windows products.
 
 
 
然而,不管是新商业运营模式的探索,还是新技术的开发,企业都必须要有充足的资金作为支撑,而新产品要想迅速打开市场的话更是需要有强大的品牌影响力作为后盾。所以,门窗企业要结合自身发展情况,从某一方面着手,逐步打开变革新局面。
 
However, whether it is the exploration of new business operation mode or the development of new technology, enterprises must have sufficient funds as a support, and if new products want to quickly open the market, they need strong brand influence as a backing. Therefore, windows and doors enterprises should start from a certain aspect and gradually open up a new situation of change in light of their own development.
 
 
 
吃透大环境 企业方能运筹帷幄
 
Enterprises will be able to plan strategizing through thorough environment.
 
 
 
门窗行业经过了三十余年的发展,也经历过重大的变革,行业环境更是变化莫测。比如对于互联网的运用以及电商的发展,当前门窗企业的外部环境正在发生重大的变化,深刻的影响着所有门窗企业的经营行为,移动互联网彻底打破了信息壁垒,让门窗营销模式更加多元化。
 
After more than 30 years of development, the door and window industry has also undergone major changes, and the industry environment is unpredictable. For example, for the use of the Internet and the development of e-commerce, the external environment of window and door enterprises is undergoing significant changes, which deeply affects the business behavior of all window and door enterprises. Mobile Internet has completely broken the information barrier and made the marketing mode of doors and windows more diversified.
 
 
 
房产限购政策取消、房贷利率下调都难以给门窗行业带来实质性增长,整个房地产的状况仍不容乐观,激烈的竞争环境,加速行业的优胜劣汰。一系列不稳定因素,门窗企业如何将以上种种的不稳定因素纳入到企业转型政策中来,运筹帷幄,全面把控转型进度。
 
The abolishment of the policy of restricting the purchase of real estate and the reduction of the interest rate of mortgage loan can hardly bring substantial growth to the door and window industry. The whole situation of real estate is still not optimistic. The fierce competition environment accelerates the survival of the fittest in the industry. A series of unstable factors, how can the door and window enterprises incorporate the above various unstable factors into the enterprise transformation policy, strategize and control the transformation progress in an all-round way.
 
 
 
门窗企业要发展,必然要转型,这是必走的方向。但是过程中,企业记得一定要沉着冷静,思虑周全,否则盲目的改变只会将本就生存环境脆弱的企业带入崩溃的边缘。
 
The development of doors and windows enterprises is bound to be transformed. This is the way to go. But in the process, enterprises must remember to be calm and thoughtful, otherwise blind change will only bring enterprises with fragile living environment to the brink of collapse.
 

 


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